The problem
Shako Mako came with an outdated logo and presence in the Kuwait market. They wanted to launch an energy drink for retail — their first — even though the brand already had a strong regional presence for years as a known household name.
The range
What we redesigned
- 01
Modernized the brand for retail while keeping what made Shako Mako recognizable.
- 02
Took the cup from the outdated logo and placed it in the hand of an illustrated character — more approachable, more shareable on socials.
- 03
Settled on grey to symbolize clean energy, without making the design too loud.
- 04
Built packaging people would want to post and share, not just drink from.
Why it worked
Bringing a household brand's first energy drink to life meant balancing heritage with modernity. Fun enough to share, clean enough to feel current, and designed for retail sell-through across Kuwait.
Validation
- ·Launch sold out across Kuwait
- ·Sold out in retail locations
- ·Packaging designed for social sharing
The system
Packaging in context.
Outcome
The launch
SKUs designed
Market
Retail status
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