The problem
Circa came with the idea of an AM and PM system for supplements — making daily routines simpler without the usual clutter of bottles and jars. They wanted packaging that felt high-end and minimalistic, something customers would want sitting out as part of their day.
The range
What we redesigned
- 01
Built a clear AM/PM dual system so the daily ritual reads as one complete pair, not two separate products.
- 02
Designed a high-end, minimal visual language meant to become an aesthetic staple in the home.
- 03
Crafted brand identity and packaging that feel calm, elevated, and intentional in hand.
- 04
Developed 3D modeling and pack visuals that hold up for DTC, unboxing, and lifestyle content.
Why it worked
Circa wasn't chasing loud shelf noise. The brief was ritual and presence — packaging that simplifies intake and looks like it belongs in a carefully designed morning and evening routine.
Services
- ·3D modeling
- ·Brand identity design
- ·Packaging design
The system
Packaging in context.
Outcome
The work
SKUs designed
Ritual system
Direction
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